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Helena Moro | Journalist | Public Relations
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UMA by Raquel Davidowicz and NOT THE SAMO launch
Tipo de projeto
UMA and NOT THE SAMO
Data
June, 2023
Local
São Paulo, Brazil
The iconic brand UMA, founded by Raquel and Roberto Davidowicz in 1997, launched a special collection with the NOT THE SAMO. Together, they developed a fashion editorial released at a party at the store. The collection focuses on genderless clothes and high-quality fabrics. Made in São Paulo for global consumers, UMA focuses on quality products, fair labor relations, and a modern aesthetic regardless of age or size.






















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