Intimissimi PJ Party

The Italian lingerie and nightwear brand Intimissimi promoted her iconic PJ Party, a pajama party full of guests and special activations in a mansion located in São Paulo. The event celebrated the arrival of the brand's new pajama collection and the entire scenario was inspired by elements of a typical pajama party, alluding to the universe of dreams and sweets – among the highlights, a karaoke room completely decorated with clouds suspended in the air, as well as marshmallows and giant donuts.