Helena Moro | Journalist | Public Relations
MY EXPERIENCE
EDUCATION
B.A. in Communications and Journalism at Mackenzie Presbyterian University, São Paulo (2014)
Digital Marketing at Rock Content, São Paulo (2021)
Influencer Marketing Management at British School Of Creative Arts and Technology, São Paulo (2022)
COPYWRITER
MUSIC MYND
Aug 2022- on going
Creation of strategic and personalized content for Unilever Brazil executives communication on social media, strengthening these leaders' presence in the market and reinforcing the company's image as a reference in its industries.
HEAD OF PUBLIC
RELATIONS
LUXOTTICA
Jul 2024 - Dec 2024
Responsible for leading the communication strategy for the group's brands in the country, engaging with the press and influencers. Manages product launches, strategic partnerships, and press events to strengthen the brands' presence and image in the Brazilian market, aligned with the group's global guidelines.
PUBLIC RELATIONS FASHION LEADER
SUPORTE AGENCY
May 2022 - Aug 2024
Public Relations Leader of Christian Louboutin, Intimissimi, Calzedonia, BOTTLETOP and Brazilian brands like UMA, Pernambucanas, Velocity Studios and Shopping Cidade São Paulo. Responsible for team guidance in the elaboration and execution of communication plans focusing on the press, media/branded content, influencers, sponsorship actions, events, and co-brandings.
HEAD OF
COMMUNICATIONS
ASTE GROUP
Sep 2021 - May 2022
BEAUTY EDITOR
GLAMOUR MAGAZINE,
CONDÉ NAST
Jan 2018 - Aug 2021
Head of Public Relations of Coach, Diesel, New Balance, Kipling, UGG, JanSport and Targus. Responsible for all the communications strategies with the global team, production of press releases, branded content and the coordination of brand's influencer marketing campaigns.
Responsible for all the print and digital issues and contents like interviews, beauty editorials, articles and events like Glamour Beauty Festival, School of Influencers by Glamour, Glamour Generation 2020 and 2021, and Sustentability MUDA Award. Also, she was responsible for planning and execution comercial projects with partners.
BEAUTY AND
FASHION EDITOR
QUEM MAGAZINE
GLOBO PUBLISHER
Jul 2017 - Dec 2018
Responsible for producing and coordenating beauty and fashion editorials for print and digital, fashion weeks coverage,creation of articles and interviews with celebrities and big names of industry, scripting and hosting Youtube and Instagram's videos.
FASHION REPORTER
HARPER'S BAZAAR
CARTA PUBLISHER
Jan 2016 - Jun 2017
Responsible for broadcasting news stories for digital and print, editing fashion and lifestyle articles, coordination of beauty shootings, fashion weeks coverage, creation of branded content materials and social media content.
PUBLIC RELATIONS
MKT MIX AGENCY
Feb 2015 - Dec 2015
Public relations of São Paulo Fashion Week and Brazilian fashion brands like Água de Coco, Osklen and Alexandre Herchcovitch. Responsible for launching press releases, marketing strategies, audience reports, media inquiries, SEO strategies, and coordination of branded content.
INTERN REPORTER
MARIE CLAIRE MAGAZINE
CONDÉ NAST
Jan 2013 - Jan 2015
Responsible for broadcasting fashion, beauty and lifestyle’s articles for digital and print and social media monitoring.
LANGUAGES
Portuguese (Mother Language), English (Fluent) and Italian (Fluent)