Helena Moro | Journalist | Public Relations
Hello, I'm Helena!
Experienced journalist with a track record of creating compelling content and communications strategies for clients. Skilled in building relationships and driving engagement through strategic communication and storytelling.
Services
Communication Strategy
Development of an integrated communication strategy that helps a brand or organization achieve its goals. The communication strategy may include influencer marketing, events, internal communications, media/branded content, seeding for journalists and influencers, press monitoring and co-branding.
Branding
Definition of identity, objective, values , and how your brand is perceived by the public. Linked to public relations work, build a positive image in the market, in order to influence consumer preference and create a lasting emotional connection between the brand and the customers and press.
Influencer Marketing Strategy
Creation of marketing strategies with influencers and brands on platforms like Instagram, YouTube and TikTok. Development of briefings, seedings, campaign planning, negotiation of contracts, and measurement of results - always thinking about what and how to communicate with the influencer's community linked with the brand's goals.
Crisis Management
Creation of strategies, actions, and processes used to deal with crisis situations that may negatively affect an organization's image and reputation.
Events
Planning and coordination of fashion events, press conferences, product launches with press and influencers, fashion shows and other activities that involve interaction with external and internal audiences.
Writing
Production of press releases, press statements, magazine articles, campaign briefings, interviews in text, audio or video, and scripts for podcasts or fashion films.
Clients
Magazines
Winner of Communication Specialist 2021
The 7th Edition of the Specialists Award, held by Business of Comunicação and Cecom, followed the work of journalists that covers 27 sectors of the economy. Helena is the winner of 2021 in the "Beauty and Hygiene" category, and has competed with the main beauty journalists in the country.
"Beauty Taken Seriously" interview
Live streaming interview with Celso Kamura (@celsokamuraoficial), one of the most important beauty artists from Brazil. Helena and Celso brought an important overview of the changes, innovations and trends of the Brazilian and international beauty industry.